MAMIVERSE Article: Midy Aponte is a bicultural and bilingual communication strategist, and an expert in conceptualizing and executing multi-faceted digital media strategies. In 2009, she founded The Sánchez Ricardo Agency, a nonpartisan communications firm in Washington, D.C., that provides expert counsel in the areas of digital media and multicultural public relations. Some of her clients are AOL Latino, New Latina and Tu Voz en Tu Vida.
She is also a Fellow in the National Hispana Leadership Institute’s 2011 Executive Leadership Program and a member of the National Association of Hispanic Journalists.
A first generation Cuban American, Midy named her communications firm after her mami andabuelita.
Her grandmother, Manuela ¨Nenita¨ Sánchez was born in Havana Cuba. Midy says that her abuelita´s political and cultural views helped her establish her own values in life. Her mother, Miriam Ricardo, was also born in Cuba. On her website, Midy says of her mother: “She is the definition of fight, grit, work and perseverance.”
Midy explains her mother and grandmother are very different from each other and yet are joined at the hip, which has always made for interesting exchanges between them.